Problem Solution How It Works Methodology Team Contact

We speak ecommerce.
CIBIL doesn't.

Underwriting-as-a-Service API for Indian NBFCs to assess ecommerce sellers that CIBIL cannot score.

₹25L Cr
MSME credit gap (RBI 2024)
80%
Sellers rejected by formal credit (SIDBI)
40%
MSME segment unscored by CIBIL

Why Now

ONDC — 10L+ new sellers onboarded 2024
RBI tightening unsecured lending — NBFCs need better data
AA framework expanding — consent-based data now possible

Traditional credit scoring fails ecommerce sellers

CIBIL was built for salaried individuals and traditional businesses. Ecommerce sellers operate in a fundamentally different financial reality.

What CIBIL Sees

High ad spend → RED FLAG"Excessive outflows indicate financial distress"
Lumpy inflows → UNSTABLE"Irregular income pattern — high risk"
November crash → DISTRESS"Revenue drop signals business failure"
95% from one entity → RISK"Concentration — single point of failure"
High GMV low margin → WEAK"Low profitability — unsustainable business"

What SellerScore Sees

CAC investment → Revenue in 14 daysAd spend converts to measurable sales within platform settlement cycles
Amazon 7-day settlement cycleInflows are lumpy by design — platform payout mechanics, not instability
Post-Diwali RTO correction — normalSeasonal return spike is structural in Indian ecommerce, not distress
Platform concentration risk scoreQuantified dependency metric with suspension risk probability
Ad-spend efficiency ratio — growth signalHigh GMV with aggressive ad spend = scaling, not weakness

Not a lender. The intelligence layer.

SellerScore is the underwriting engine that sits between NBFCs and ecommerce sellers — we score, they lend.

Pay Per Assessment

NBFCs pay ₹200–500 per API call. No upfront integration cost. Volume-based pricing scales with their lending book.

Explainable Output

Every decision includes 3 human-readable reason codes. No black box — full RBI algorithmic lending guidelines compliance.

Zero Credit Risk

NBFCs lend from their own balance sheet. SellerScore carries zero credit risk — pure SaaS revenue model.

NBFC
SellerScore API
Score + Reason Codes
Explainability Example Every decision includes human-readable reason codes — e.g. "Amazon concentration: 88% (threshold: 75%)" — RBI explainability mandate compliant.

Dual-Engine Architecture

Two independent risk engines — combined for a single, explainable credit decision.

⚡ Monte Carlo Engine

  • 90-day cashflow survival probability
  • 1,000 simulations per seller
  • Stress-tested: Diwali shocks, RTO spikes, platform suspension

🧠 ML Scoring Model

  • 12-month default probability
  • Gradient Boosting — AUC 0.634 (synthetic baseline)
  • Labels: CIBIL/SIDBI published rates
  • Expected AUC 0.78–0.85 on real NBFC data

Combined Risk Flag

Flag XGBoost PD MC Survival Action
GREEN <10% >95% Auto-approve eligible
WATCH >15% >95% Enhanced monitoring
AMBER Mixed signals Manual review recommended
DOUBLE RED >15% <85% Decline

4 signals Perfios misses

Ecommerce-native signals that generic bank statement analyzers cannot extract.

📦 RTO Lag Signal

Fashion COD RTO runs 28–35% (Unicommerce 2024). Traditional underwriters see returns as revenue loss — we model it as a category-specific cash flow timing parameter.

📈 Ad Spend Efficiency

CAC converts to revenue within 14 days on marketplace platforms. We measure ad-spend-to-revenue ratio as a growth signal, not a cash burn red flag.

🏬 Platform Concentration

Amazon dependency = platform suspension risk. We quantify concentration as a risk multiplier — not just "single source of income."

💳 COD × Category

Real RTO probability depends on category + payment method. COD fashion has fundamentally different risk than prepaid electronics. We model this interaction.

Backtested against India's 3 biggest MSME shocks

Our model doesn't just score sellers — it survives the stress scenarios that broke traditional underwriting.

Shock Event Period Baseline PD Stressed PD Result
Demonetization Nov 2016 33.7% 57.1% ✅ PASS
COVID Lockdown Mar 2020 33.7% 68.8% ✅ PASS
GST Rollout Jul 2017 33.7% 54.4% ✅ PASS
Hard vs Technical Defaults COVID 68.8% includes technical defaults masked by RBI moratorium. Hard defaults estimated 25–28% — aligns with 2.5–3x reported GNPA (RBI FSR FY21).

Platform Policy Shock

Amazon payout delay T+7 → T+14 — impact by seller concentration:

DOUBLE RED

High concentration >85%

AMBER

Moderate 75–85%

GREEN

Low <75%

Model Metrics

0.634
AUC-ROC (synthetic data baseline)
0.78–0.85
Expected on real NBFC data
Non-circular
Labels from published aggregate rates
CIBIL/SIDBI
Training label source

SellerScore in action

Simulated profiles based on model logic — not actual client data

74/100
✅ APPROVE

Priya Fashions

28 months₹4.2L GMVFashion65% COD
Reason 1: Established seller — 3 Diwali cycles survived
Reason 2: RTO 18% — below category threshold
Reason 3: Platform concentration 72% — diversified
0/100
❌ DECLINE

QuickTech Store

8 months₹3.8L GMVElectronics95% Amazon
Reason 1: New seller — insufficient track record
Reason 2: Amazon concentration 95% — suspension risk
Reason 3: Loan stacking detected — SIDBI red flag

Massive market. Capital-light model.

TAM
₹25L Cr
MSME credit gap
SAM
₹3,000 Cr
Ecommerce seller credit market
SOM Year 1
₹60L ARR
5 NBFCs × ₹1L/month

Revenue Model

Per-assessment ₹200–500/call
Monthly subscription ₹50K–2L per NBFC
PoC tier Free 30-day pilot

Revenue Projections

Year 1 ₹60L ARR
Year 2 ₹3.6 Cr ARR
Year 3 ₹12 Cr ARR

Target NBFCs

NeoGrowthFlexiLoansKinara CapitalLendingkartNorthern Arc
Enterprise sales cycle 6–12 months — PoC tier designed to compress to 30 days.

Built by operators, not observers

Founder & CEO
Yash Yadav
Founder & CEO, Splitshare Technologies
  • Pre-final year, JIIT Noida
  • Built SellerScore end-to-end — Monte Carlo engine, ML pipeline, backtesting framework
  • Post Incorporation Compliance & DPIIT Registeration Under Process
"The ₹25 lakh crore MSME credit gap is too large to wait until I graduate."
ADVISOR
Utkarsh Apoorva
Co-Founder & CEO, AbleCredit
  • IIT Delhi graduate
  • Fintech entrepreneur with deep experience in Indian NBFC and credit infrastructure
  • Mentoring Splitshare Technologies
Splitshare Technologies is actively building its core team — open to fintech operators with NBFC or credit risk background.

Built for regulated markets

Every component designed for RBI-regulated lending infrastructure from day one.

🏛️ RBI Explainability

Every decision includes human-readable reason codes. Algorithmic lending guidelines compliant. No black-box scoring.

🔒 DPDP Act 2023

Seller data processed with explicit consent via Account Aggregator framework. No raw data stored — only derived signals.

🔗 AA Framework

RBI regulated consent-based data access. Sahamati ecosystem integration roadmap. Full audit trail on every data pull.

Every parameter cited — no black box

All model assumptions, thresholds, and benchmarks are sourced from published industry data.

SIDBI MSME Pulse 2025 TransUnion CIBIL 2025 Unicommerce E-commerce Index 2024 Amazon India Fee Schedule 2026 RBI FSR FY21 IDC India Q3 2020 RedSeer Consulting NielsenIQ India RBI Moratorium Circular 2020 Amazon Payout Cycle Change Oct 2022

Built for NBFCs ready to lend smarter

🎯 Demo Request Received

We'll get back to you within 24 hours with next steps.

Underwriting intelligence for the next generation of NBFC lending.

SellerScore gives NBFCs the ecommerce-native credit signals they need to confidently lend to India's fastest-growing seller segment.

Email us directly

ceo@splitshare.tech
Download Methodology (PDF)